Dark posts are a great tool when you want to reach out to specific groups of people but not inundate your page followers with sales related content. Some examples of how you could use dark posts as a part of your Facebook marketing might be:
- To run a run a remarketing campaign for people who have visited your website before and not completed a purchase.
- To target a very specific demographic of people with a message that is made just for them. For example, if you are a somewhat expensive pizza joint then you could target people who are within 5 miles of you, have made a post on facebook about pizza, have visited other pizza restaurants, and are in the top 10 or 20% of incomes. This essentially gets your ad in front of the perfect person making your ad dollars extremely effective.
- To run a new customer discount offer without pissing off your existing customers, because we all hate Verizon for doing this if you are a new customer they give you the moon but if you’re an 11-year customer you get the leftovers.
As you can see, there are lots of ways that you can use dark posts!
Let’s get started on how to make a dark post and use it in your campaign.