Logo design is probably the single most important aspect of your brands identity so who you choose to handle it is a rather important decision. I have been designing logos for more than 15 years so I have seen it done wrong about every way you can imagine. Often a small business will have a reasonably good designer design them a logo that looks really cool on a computer screen, but then you try to have vinyl decals cut for a vehicle and you find out that the logo ONLY works in a digital format due to gradients and such.
Now if you take a look at some of the logos I have designed then you can see that they look clean and concise in a digital format, but are also easily used in real world applications as well. For example If you want to have a screen printed t shirt or a hat embroidered or anything in a real world medium other than print you will have to use a vector file and I can’t count how many clients I have had over the years that paid someone hundreds to design a logo, and they now have to pay someone like myself to fix it or redesign it to work in a real world format.
When I begin a logo design I get a feel for the person and the business and their individual sense of style, and then research their industry and dive in and make the basic design work in a single color, because making a logo work in it’s simplest form is the most challenging. Once that is done I will add gradients and so forth if needed. Sometimes simple is key, if you look at the most recognizable logos that exist today they are ridiculously simple, but memorable.
When you choose SEVENFINGER Designs to handle your logo you will receive your logo in the follow formats:
- Light colored logo on dark JPG
- Dark colored logo on light JPG
- Dark logo PNG
- Light logo PNG
- Scalable Vector File
Here is an example of a logo design/graphic design package that I did for Carolina Lawn and Tree. The logo in a digital format has a nice gradient to it but in a solid color it also looks good as well.