The power of social media marketing is massive when used correctly. It can elevate your audience and customer base in a huge way. But getting started without any previous experience or insight can be challenging.
It’s critical that you understand the social media marketing fundamentals, everything from maximizing quality to increasing your online entry points. These 7 laws of social media marketing will help you build a solid foundation that will serve your customers and grow your brand.
A successful strategy requires more listening and less talking. Check out your target audience’s online content and engage in discussions to learn what’s important to them. Then can you create content and spark conversations that add value rather than clutter to their lives.
Quality trumps quantity. It’s far better to have 1,000 online connections who read, share and talk about your content with their friends than 100,000 connections who disappear after connecting with you the first time.
Social Media Marketing success doesn’t happen overnight, shortcuts almost never work, and if they do they are often temporary. Now on that rare occasion you might catch lightning in a bottle with something that goes unnaturally viral, but it’s far more likely that you’ll need to grind to get there.
This is one of the most important for sure, if you publish awesome content and no one shares it then there is no gain. You have got to engage your audience and get them to share your content to their own audiences on Twitter, Facebook, LinkedIn, their own blogs and so forth.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
Take some time to figure out who the influencers in your market are and who have quality audiences and are likely to be interested in your products, services. Connect with those people and work to build relationships with them.If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
- Engage Engage Engage
When someone reaches out to you that gives you an opportunity to engage and build rapport with that person, especially if it’s a comment on a post or article of yours. Building relationships is one of the most important parts of a successful social media marketing strategy, so try to engage every person who reaches out to you. The personal connection still holds a lot of weight today, so if it comes down between you and your competition a customer will most likely choose a personal connection. SO ENGAGE
- What comes around goes around
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, spend some time sharing and talking about content published by others probably not competitors but engage with other businesses in the area and share their content, most of the time they will do the same. It’s kind of an unspoken rule that is still alive today.